What’s your ultimate ‘treat’ in life?


Holidays, date night and nice glass of wine – nothing like the essentials, eh?

Lending Stream commissioned a survey of 2,000 British men and women, asking what they consider to be their ultimate treat in life.

Holidays are considered the biggest treat by both men and women, with 24% of men and 30% of women choosing holidays to be their biggest treat in life. Well who doesn’t love to get away from it all for a while?

Following closely behind a trip away is a meal out with their partner, with 11% of men and 13% of women stating it was their biggest treat in life. It looks like romance isn’t dead after all! Prioritising eating out and making sure that couples have regular ‘date nights’ chimes with the recent news that the restaurant industry has grown by 39 per cent since 2010.

Our survey also showed that both men and women tend to choose experiences over consumer goods as their favourite treats: 11.4% of women chose more self-indulgent experiences such as spa days, a lie in and going to the hair dresser as their biggest treats, while 16% of men chose more sociable experiences such as football and a boy’s night out.

For both genders alcohol makes an appearance in the list of favourite treats, with 6% of women choosing wine as their biggest treat and 5% of men choosing beer.

What is your ultimate treat of choice?

This survey was carried out by OnePoll on behalf of Lending Stream in July 2015.