If you feel that Christmas is too commercialised and it’s all about spending money, you might be surprised to find out that 69% of UK adults value the time spent with family and friends more than gifts or any of the other trappings of the festive season.
A recent survey, conducted for Lending Stream by Opinium Research, shows that presents at Christmas are actually only the favourite part of the festivities for 28% of people, most of whom are aged 18-34 years old. As well as time spent with family and friends, those aged over 55 also enjoy taking part in festive traditions (37%) more than other age groups, whilst 35-54 year olds are particularly partial to the time off work that Christmas brings (39%).
While family and friends scored most highly, feasting at Christmas is something that seems particularly important to the London region, with food being something that 60% of them think is the most enjoyable part of the celebrations. Whereas in Wales, there’s less of an appetite for it (40%).
Bristol folk are the ones who most enjoy time with their friends and family most of all at Christmas (80%), but those living in Norwich aren’t quite as keen on that aspect (54%).
When it comes to gifts, Sheffield are out in front with how much they enjoy that side of the festivities (36%) but people living in Southampton are much less fussed about presents (15%).
The survey shows that festive traditions are not very popular in Brighton (26%) but people in Plymouth can’t get enough of them! (53%). Brighton is also the location where residents attach the least importance to time off work at Christmas (15%), whereas those in Cardiff are more than twice as excited about the festive holiday (41%).
Note: Lending Stream commissioned a survey of 2,004 UK adults in November 2017, weighted to reflect a nationally representative audience. All figures used are averages.