Whether you love it or loathe it, Valentine’s Day is big business! Upwards of £1.6 billion is spent every year in the UK for just this occasion; on flowers, chocolates, cards, romantic meals out, gifts or any other ways in which couples show each other they care.
The average spends for Valentine’s Day across the whole of the UK is just over £45 each; but the amount spent can vary quite a bit depending on the region. According to Worldpay’s data, people in some parts of the country, on average, spend more than double the amount on their partner than lovers living elsewhere. To see how your closest town or city stacks up amongst the biggest or lowest spenders around Valentine’s Day, check out the location ranking table below (data shown collected by Worldpay):